A social media sherpa for remodelers

Diving into the social media pool can be a daunting task for remodelers. Most are scared by what it takes to get the company's up to speed on Facebook, LinkedIn, Twitter, etc., not to mention crafting a regular blog.


We did some research on social media that was going to appear in the never-published May issue of Professional Remodeler. In that survey only 12 percent of remodelers said they have a company blog (only 67 percent said they had a website for that matter) and just over half of remodelers use social media sites for business or personal purposes.


Unfortunately, social media and networking is an increasingly important part of getting your marketing message out, so you can't just ignore it.


If you're looking for help, there's a great resource available: Deep Brook Media. (Full disclosure: The company is run by Paul Deffenbaugh, my former boss at Reed.) Paul has years of experience in residential construction both in the field and as an editor at Professional Builder and Remodeling magazines.


If you're serious about social media, check out what Paul can offer. He's also got a good blog on his site where he writes about social media and the industry in general.